Federica Moretti, born in Modena in 1983, founded Huma in 2017 after years of working with houses such as Borsalino, Jil Sander, and MSGM. She studied at IED in Milan and the School of Visual Arts in New York, shaping a design language that refuses the obvious. From the beginning, Huma was not about static frames. Each temple carries a small circular cut out designed to hold interchangeable charms, from pearls and crystals to chains and even strands of hair. Every detail is handmade in the Marche region, an approach that places Italian craft at the centre of contemporary design.
The Language of Shape and Surface
Geometry defines the Huma collection. Oversized rectangles, sharp cat eyes with flat lenses, and minimalist rounds are presented in black, tortoiseshell, ivory, and deep marine tones. The H021 became the first unisex frame, built around perfect circles and ultra flat lenses. The Tojo is a lean rectangular frame that edges toward futurism, while the Lee softens into a mask like silhouette with half moon cut outs at the temples. Each piece carries a balance between graphic form and surface finish, a discipline of proportion that makes them architectural as much as decorative.
Huma has already stepped into fashion’s main stages. Frames appeared on the runway at Milan Men’s Fashion Week, chosen to accompany Dhruv Kapoor’s collection, where restraint was more powerful than spectacle. They were also worn at Sanremo Festival during the reunion of The Kolors, a reminder that eyewear can be an accomplice in cultural moments rather than a supporting detail. These are objects that play with presence and absence, making statements without insisting on them.
As an eyewear brand we want to reflect and embrace the creativity and extravagance of the industry. Our goal is to amaze our clients and make them feel special in every way possible.
