CAREFUL SELECTION
Every brand featured on COY is selected through a deliberate process that prioritises authenticity over visibility. We collaborate directly with independent designers and verified partners to ensure that each frame embodies genuine craftsmanship and a distinct point of view. This curation favours trust, as nothing appears on COY by chance.
Cultural Context & editorial
Eyewear is not shown as product alone but as part of a broader cultural landscape. Through COY Magazine and our editorial work, we give context to design. This links frames to the ideas, places, and people that shape them. This transforms shopping into understanding and connects users to the world behind what they wear.
Responsibility & Efficiency in Experience
We uphold standards that respect both brands and customers. Our partnership with DHL ensures a verified and dependable logistics network, supporting every shipment with reliability and traceability. From transparent policies to attentive service, each interaction is designed to be smooth, consistent, and trustworthy.

