THE REFERENCE FOR INDEPENDENT EYEWEAR

CAREFUL SELECTION

Every brand featured on COY is selected through a deliberate process that prioritises authenticity over visibility. We collaborate directly with independent designers and verified partners to ensure that each frame embodies genuine craftsmanship and a distinct point of view. This curation favours trust, as nothing appears on COY by chance.

Cultural Context & editorial

Eyewear is not shown as product alone but as part of a broader cultural landscape. Through COY Magazine and our editorial work, we give context to design. This links frames to the ideas, places, and people that shape them. This transforms shopping into understanding and connects users to the world behind what they wear.
Two sailboats racing on a body of water with a small inflatable boat nearby.

Responsibility & Efficiency in Experience

We uphold standards that respect both brands and customers. Our partnership with DHL ensures a verified and dependable logistics network, supporting every shipment with reliability and traceability. From transparent policies to attentive service, each interaction is designed to be smooth, consistent, and trustworthy.

SUSTAINABILITY

We approach sustainability through practical choices that make our operations cleaner and more responsible. Our measures are simple, transparent, and designed to make the way we work more respectful of both people and resources.

Responsible Packaging

Each order is shipped in a 100% recyclable cupboard box made from sturdy Havana paperboard. The design is simple and functional, avoiding unnecessary materials while ensuring safe delivery. Our packaging is intended to protect each frame responsibly and to reflect an actionable approach to sustainability.
Black card with 'COY' logo on a cardboard box against a gradient blue background

Conscious Logistics

Each frame carries a COY security tag that confirms its authenticity and ensures it reaches every customer exactly as intended. This system helps reduce unnecessary returns and avoidable CO₂ emissions, encouraging more thoughtful purchases and a smoother process that benefits both the brands we represent and the people who choose them.

Thoughtful Delivery

COY partners with DHL GoGreen+® to reduce emissions through Sustainable Aviation Fuel (SAF) and carbon insetting, creating measurable impact within the logistics network. This collaboration ensures that each shipment supports cleaner air transport and reflects our commitment to responsibility and transparency.

READ MORE

COY Eyewear is operated by TDS S.r.l., a Milan-based company overseeing operations, partnerships, logistics, and compliance across markets. TDS ensures the reliability and transparency of all COY activities. To learn more about the company, please visit its official page below.