THE REFERENCE FOR INDEPENDENT EYEWEAR

COY Eyewear | Marketplace for Independent Sunglasses Brands

OUR MISSION

COY mandate is to build the reference discovery platform for independent luxury eyewear, connecting independent designers with consumer segments that have historically purchased within mainstream luxury but are actively seeking alternatives defined by individuality, cultural specificity and resonance, and genuine craft. With worldwide operations, COY provides independent luxury eyewear brands with incremental reach, editorial positioning, and a logistics network calibrated for cross-border luxury commerce, extending their presence into customer segments their own channels don't currently serve, making COY the structured intermediary between independent luxury eyewear and the consumer segment most likely to sustain its growth.

CAREFUL SELECTION

Every brand featured on COY is onboarded through a formal process covering origin verification, design integrity, and commercial terms. Independent designers are evaluated on the distinctiveness of their point of view and the consistency of their craft, not on the scale of their existing distribution. Nothing appears on COY through volume mechanics, discounting, or heterogeneous aggregation. This deliberate standard is what brand partners and customers alike can rely on.

Cultural Context & editorial

Eyewear is not shown as product alone but as part of a broader cultural landscape. Through COY Magazine and our editorial work, we give context to design. This links frames to the ideas, places, and people that shape them. This transforms shopping into understanding and connects users to the world behind what they wear.

Two sailboats racing on a body of water with a small inflatable boat nearby.

Responsibility & Efficiency in Experience

We uphold standards that respect both brands and customers. Our partnership with DHL ensures a verified and dependable logistics network, supporting every shipment with reliability and traceability. From transparent policies to attentive service, each interaction is designed to be smooth, consistent, and trustworthy.

EXPERIENCE & EXPERTISE

COY Eyewear was founded by Federico A. Seferian and is operated by TDS S.r.l., a Milan-based company incorporated under Italian law. The platform is built and maintained by a team with direct experience in independent luxury eyewear, cross-border digital commerce, and international logistics. Brand selection follows fixed criteria covering origin transparency, design integrity, and long-term value, ensuring that every label featured on COY meets the same standard regardless of its size or geographic base. COY currently works with more than thirty independent eyewear brands across its international network.

SUSTAINABILITY

COY approaches sustainability through operational choices that are simple, disclosed, and designed to make the platform’s activity more responsible over time.

Responsible Packaging

Each order is shipped in a 100% recyclable cupboard box made from sturdy Havana paperboard. The design is simple and functional, avoiding unnecessary materials while ensuring safe delivery. Our packaging is intended to protect each frame responsibly and to reflect an actionable approach to sustainability.

Conscious Logistics

Each frame carries a COY security tag that confirms its authenticity and ensures it reaches every customer exactly as intended. This system helps reduce unnecessary returns and avoidable CO₂ emissions, encouraging more thoughtful purchases and a smoother process that benefits both the brands we represent and the people who choose them.

Thoughtful Delivery

COY partners with DHL GoGreen+® to reduce emissions through Sustainable Aviation Fuel (SAF) and carbon insetting, creating measurable impact within the logistics network. This collaboration ensures that each shipment supports cleaner air transport and reflects our commitment to responsibility and transparency.

Trust and Operational Clarity

COY operates as a curated discovery marketplace, acting as seller of record for all transactions processed through the platform. Independent luxury eyewear brands are listed under formal partnership agreements that govern origin verification, pricing integrity, and presentation standards. Each order is fulfilled directly by the brand or its verified distributor, dispatched to the end customer without passing through a central warehouse. This asset-light fulfillment model eliminates the inventory accumulation that leads traditional multi-brand retailers to discount, protecting the pricing integrity and market positioning of every brand on the platform. Partner with COY

COY Eyewear is operated by TDS S.r.l., a Milan-based company incorporated under Italian law, responsible for all commercial operations, brand partnerships, logistics infrastructure, and regulatory compliance across COY’s active markets. For full company information, please visit TDS S.r.l. page below.

TDS | Company Website

STYLE